J55 – Digital Media Strategies

About the class

SPRING 2018

Digital technology is constantly evolving. And while the web has grown into a hub of innovation, and social media has allowed the world to communicate in new ways, it’s extremely difficult to attract and retain a loyal audience across a bevy of digital platforms. The noise can be deafening.

Digital Media Strategies will introduce students to the tools and best practices to succeed today and in the future. Students will understand how to grow, engage and maintain a digital audience, creating effective native social content while also using analytics to drive and adapt a plan. Students will also delve into Search Engine Optimization (SEO), data journalism, data visualization and the latest tech advances.

Course outcomes: Students will be able to…

  • Compute, assess and evaluate analytics data and its impact on overall digital strategies
  • Discuss the role of creativity in the digital media
  • Identify what is working in digital media
  • Evaluate and create content and strategies for succeeding in digital media
  • Assess the role of new technology in the communications field

Resources

Syllabus

Facebook group

Facebook pages: Drake SocialHeart Des Moines

Twitter accounts: @drake_socialHeart Des Moines

Instagram accounts: @drake_socialHeart Des Moines

Class readings

Social media

Feb. 1:

Gary Vaynerchuk’s 6 Secrets To Creating Great Social Content

The future of Messenger marketing

Social Media Marketing Made Simple

Feb. 8

How Facebook News Feed Works

Understanding the Facebook and Instagram Algorithms: 7 Key Factors That Determine Success

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

Feb. 22:

Facebook Page Insights help

Facebook Insights: A Detailed Guide to Facebook Analytics

Twitter Activity Dashboard help

Web

11 Web Design Trends to Watch for in 2018

Data

Creativity and Emerging tools